A boutique is a small shopping outlet, especially one that specializes in elite and fashionable items such as clothing and jewellary.A boutique is a small retail store which focuses on selling unique items, or items targeted at a niche market. Boutiques are established to sell a wide range of things, although products like clothing, food, or jewelry are common offerings. Many people associate boutiques with elite, special products, and they may pay a premium for goods purchased in a boutique. Many resort towns and areas which cater to wealthy populations have a high concentration of boutiques in their shopping districts.

The term “boutique” is also used more generally to talk about a business which offers tailored products or services for a very limited market. A boutique law firms, for example, might focus on a specific aspect of legal practice, while a boutique butcher offers traditional butchering services and handles unique special orders. Many people associate boutiques with quality, personal attention from staff, and generally higher prices which are considered reasonable because of the perceived quality of the products on offer.

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